Customer Rating:  
Summary: one of the better kids' magazines
Comment: My son is 8 and a sports freak. When this magazine arrives in the mailbox, he jumps on it and reads every word. It helps him stay up on the latest so he can be the "expert" out on the playground!
As a mom, one thing I like about this magazine is that in addition to covering the major sports (baseball, football, etc.) they also have features about less common sports from time to time.
I wish there was a bit less advertising, of course, which is why I gave it 4 stars instead of 5. But it's much better than some other kids mags I've seen.
I thought about buying regular Sports Illustrated for my son. He's an advanced reader and would be able to keep up, and it's certainly a better deal money-wise, what with it being a weekly publication. But another reviewer made a great comment here that I changed my mind: adult SI has lots of articles about athletes with drugs, personal life issues (divorce or whatnot), legal issues and so forth. These are not interesting or appropriate for my little boy. He doesn't want a scandal sheet, he just wants to read about *sports*, and that's the focus in SI for Kids.
(PS: based on other reviews for this and other magazines here on Amazon, I have taken to ordering all magazines directly from the publisher. I hope Amazon starts carrying more reliable magazine distributors because it would be nice to handle all my subs right here.)
Customer Rating:
Summary: Motivational
Comment: Great mag to get kids active and interested in fitness and a nice addition for reading material. Good motivational articles from professional athletes to other kids across the country. Got a 2 year subscription as a 5th grade graduation gift for my little brother.
Customer Rating:
Summary: Sports Illustrated for Kids
Comment: This is a GREAT magazine. I have a 10 year old son that reads it from front to back! He's required to read at least 20 minutes daily and when his magazine arrives in the mail it's never an issue to get him to read. Thank you Sports Illustrated for making a Kids version!
Customer Rating:
Summary: Great magazine for the young sports fan!!!
Comment: I purchased 2 SI for Kids magazine subscriptions ~ one for my son and one as a birthday gift for his friend. The timing couldn't have been more perfect, as the first issue arrived just in time for summer reading. Delivery was sooner than the time frame estimate originally provided. The magazine comes with a sheet of special sports trading cards ~ an added bonus that the boys love.
All in all, we are very happy with our purchase and the price offered by Amazon!
Customer Rating:
Summary: Great product, bad service
Comment: The magazine is fine, but I changed the address it was supposed to be sent to immediately after ordering and 6 months later it still comes to me instead of the intended recipient. Very frustrating!
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