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Bacardi and the Long Fight for Cuba: The Biography of a Cause
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List Price: $27.95
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Manufacturer: Viking Adult
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Average Customer Rating: 
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Binding: Hardcover
Dewey Decimal Number: 338.766359097491
EAN: 9780670019786
ISBN: 067001978X
Label: Viking Adult
Manufacturer: Viking Adult
Number Of Items: 1
Number Of Pages: 480
Publication Date: 2008-09-04
Publisher: Viking Adult
Studio: Viking Adult
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Editorial Reviews:
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A unique history of Cuba, captured in the life and times of the famous rum dynasty
The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, a 150-year tale with the sweep and power of an epic.
The Bacardi clan--patriots and bon vivants, entrepreneurs and intellectuals--provided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile.
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Spotlight customer reviews:
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Customer Rating:
Summary: Really interesting story
Comment: this way of knowing the history of a country by knowing the history of a "Saga" or family, is really amazing. It's a ways you can understand a lot, about feelings, emotions and so. I think that the author could know something else about the history of CAtalonia to understand Facundo, Emilio...
Customer Rating:
Summary: Excellent piece of history ...
Comment: This is a wonderful study of a family and its country. The Barcardi family proves out to be extra special and the author provides a great snapshot of the various stages of Cuban misfortune through Spanish and American imperlialism. The cause and effect insurrections within (all, but especially from Batista's coup to Castro's) are understandable and sad ... and it was wonderful to learn how the name Bacardi means so much more than Rum. Very interesting reading ... and a fine history lesson.
Customer Rating: 
Summary: Rum, Dictators and how Bacardi survived
Comment: This is a terrific book. It tells the tale of 150 years of Cuban and Bacardi history without burdening you with more facts, personalities , and anecdotes than you need to understand the company. In addition to the story of th Bacardi family it is a fast overview of how and why Cuba got to where it is today. Like most good
journalists,he can compress a story yet give you the feeling that you know all the important stuff that needs to be known. The Bacardi family and company (it is still privately owned)certainly ranks as one of the most interesting and liberal I have ever come across reading about big businesses. They were not Johnny come lately in the battle for Cuban freedom both from Spain and the native born dictators who followed after the American invaders left the island. They supported and financed the
Castro revolution and then had to flee the country when he turned into a communist dictator. They then fought him from the Bay of Pigs to this day.
At a time when Cuban workers were exploited under Spain and then under Cuban dictators, Bacardi seems to have been an enlightened employer providing its workers with benefits and security far beyond others.When one remembers that the company prospered under a series of ruthless and corrupt dictators who turned Havanna into a mafia controlled enclave, they seem all the more incredible that they could remain pure while they had so much mud around them In fact, with the exception of the rare philanderer or less than bright family member, the Bacardi family over this 150 time span seem extraordinary for their compassion, accomplishments, and sense of duty and honor. Perhaps too extraordinary. Reading through the book I had to marvel how so many people could be so good over so many years. They make the Rockefellers seem like heartless aristocrats. The author received, by his own acknowledgement, priceless assistance from various family members who gave him unique access to their history and records and, understandably, this may have tilted him in their favor. But even with its flaws it still remains a very important book.
Customer Rating:
Summary: Exceptional Book
Comment: I am Cuban-born, and have throughly enjoyed this book and am buying copies to send to all my children, one of which is NPR's Baghdad Bureau Chief. It is historically accurate, very well written, and portrays Cuba and the Bacardi family with knowledge and understanding. It is truly a brilliant achievement and recommend anyone who is interested in Cuba to read it.
Customer Rating:
Summary: A Double Pleasure to Read
Comment: Looking for insights on Cuban history, culture, politics, Castro--this is a good historical exposition of a country that has gone through more turmoil and experiments in government than perhaps any other in the Western hemisphere. Looking for an informative and exciting narrative about a family owned company--this is a very moving story of a strong-willed entrepreneurial family blessed with three masterful CEOs in succession who figured out how to succeed worldwide despite being headquartered in a relatively unsophisticated financial backwater. Put these two stories together and the result is the proverbial whole being greater than the sum of its parts: an excellent journey juxtaposing financial acumen combined with patriotism, on the one hand, against a variety of dismaying governmental experiments, on the other, including Spanish colonialism, years of revolution, US intervention, embryonic democracy, dictatorship, and a Marxist state economic system. This was obviously a labor of love for Gjelten, a first rate NPR reporter and analyst, as reflected in the source documentation provided unobtrusively at the end of the book, the very thorough and useful Bacardi family tree and the extensive photograph collection that brings even more life to the already well-drawn characters.
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